How to Sell Property Faster

If you've wondered – how to sell property quickly or faster, then you value your time and think correctly. Who wants to sell property for a long time? Selling quickly doesn't mean selling cheaply. By selling property faster, you can potentially get more money than slowly dragging out time. You'll wonder – why doesn't everyone sell their property quickly?

How quickly property will be sold depends on the initial sales strategy. Considering all circumstances, the property seller needs to assess the market situation, the owner's goals, and the deadlines to meet. The most expensive property transactions happen quickly because the price is precisely determined, the buyer, sales channels, and the new product momentum hasn't been lost.

Research in consumer behavior has revealed that a simple word "new" on product packaging can significantly increase sales volumes – in some cases even up to 30%. This phenomenon is related to people's natural interest in novelties and the perception that "new" is better, more modern, or improved. Even if the product itself hasn't changed significantly, the inscription "new" creates a positive psychological effect, making buyers feel they're getting something special or current.

The same works with property – when it appears on the market, it's most interesting to potential buyers. If a week has passed, many already have small concerns about why the property hasn't been bought yet. What should be considered when starting property sales?

Property Price

Price is definitely the most important decision when starting property sales. Every seller's main goal is to set the price so that it's as high as possible without losing potential buyers' interest. Even experienced real estate agents find this difficult to do.

At this sales stage, the main indicator will be completed transactions, experience in that property segment and location. For example, the agent realizes how many potential buyers are willing to pay more for some advantage that the property for sale possesses. Analysis of offers posted on all advertising sites is also important.

When selling property, it must occupy some place in the market. For example, when selling a 3-room apartment, you need to look at where it will be in the market. If it has poor renovation but the price is as high as quality-renovated ones – it will only help sell competitors' apartments.

Too low a price can initially cause very high activity, but at the same time can play against you if you can't explain why the price is so low. A recommendation when selling property below market value – for example, if a great need for quick money has appeared – is to prepare all documents, prepare the apartment, and be able to explain why the price is low, take earnest money right away.

Otherwise, if they don't buy this property from you in 2 weeks, it can get stuck in the market and people will think the property has some problems. Then the apartment won't be sold quickly and the price may need to be lowered even more for some resellers.

There have been cases when the price needs to be raised higher, thus gaining more interest. Such cases are rare, but only an experienced seller will be able to consciously understand them. The main thing – the price must be set objectively, considering the real market situation and property condition.

Property Presentation

Nowadays everyone has a wide-angle lens on their phone, so the need for professional equipment has decreased, but no matter how much mobile device cameras develop, they would find it difficult to surpass professional equipment that's 8 years old. But that's more for professionals – regular sellers can also use phone pictures, although I'd recommend paying those few dozen euros to a photographer.

There should be as many photos as possible and they should present the real property condition. There's a golden mean to find – photos shouldn't be too good and shouldn't be bad. When taking photos with a phone, they should be straight, so that as much as possible is visible, so they're linearly in order, so it's clear where the photographer is.

A professional photographer will do all this and also process the photos. Photos should be processed so that the property looks 10% better than reality. It would be more accurate when it's best lit naturally and everything is perfect, but not so that it looks like a different apartment.

Why is it recommended to do this? Because good photos will attract more attention, maybe even excessive, but with good presentation planning, this won't interfere. Potential buyers after property viewing will look at these photos several times and judge – if they're really quality photos, then the potential buyer's choice will lean more toward this property.

For houses, drone photos will be relevant, overall a new industry standard is 360-degree cameras with which virtual tours are created. This is a useful tool to not waste time for both yourself and potential buyers. Quality visual presentation is the first step to attract buyer attention and stand out among competitors.

Sales Channels

The main sales channel will be www.ss.com and www.city24.lv. It's useful when the real estate agent works in the place where the property is being sold, thus attracting more potential buyers.

You need to understand that there are many people who aren't as active in searching for property. Searching for and buying property is both interesting and exciting, but at the same time it can be tiring and difficult. However, it's a big responsibility – tens, hundreds of thousands of euros are spent, it's both stress and indecision.

A real estate agent, working professionally with potential buyers, can check all information, find a suitable property, and help arrange all formalities instead of the buyer, which gives many times greater value to the property seller. Using the right sales channels and working with a professional agent, you significantly increase the chance of finding the right buyer in a shorter time.

Property Presentation

If the potential buyer has had the opportunity to familiarize themselves with all available documents – bills, bill payment certificates, fresh land register extract, inventory file, situation plan, encumbrance plan, etc. – the more all necessary documents are collected for the property for sale, the better.

This will reduce the chance that the potential buyer will be scared of something unknown. It can also happen that the potential buyer will be ready to make a decision only when some certificate or inventory plan is available that, for example, wasn't prepared in time. While an inventory copy is being obtained, the buyer may already disappear or purchase other property.

We've cleaned the property, prepared documents, prepared answers to questions – then we can present the property. It's important that during the presentation there aren't many people in it, this can confuse potential buyers and make them feel uncomfortable. A well-prepared presentation with all necessary documents creates a professional impression and helps the buyer make a decision faster.

Conclusions

Quick property sale is possible if all essential aspects are observed – correctly determined price, quality visual presentation, correctly chosen sales channels, and professional presentation. The main thing is not to hesitate and act strategically from day one.

Remember that novelty in the market always attracts the most attention, so use this advantage maximally. If you lack experience or time, definitely consider working with a professional real estate agent who will help avoid typical mistakes and speed up the sales process. Good luck!